for journalists, analysts & partners

Press & media kit.

Press & media kit.

Everything you need to write about wysdym accurately - approved boilerplate, the fast facts, logo files, and the colors. If you need something that isn’t here, just ask.

say it in one line

Boilerplate

the one-liner

The operating layer for agentic GTM.

the short version

wysdym is the operating layer for agentic GTM. It grounds every agent in your GTM truth, runs the motion under your governance, and gets sharper with every deal you close.

the full paragraph

wysdym is the operating layer for agentic go-to-market — where every action compounds into a revenue advantage. It grounds every agent in your GTM truth, runs the motion under your governance, and gets sharper with every deal you close.

GTM teams add AI agents every quarter — and the agents work, but the stack doesn't. Memory is per-agent, integrations are wired separately into everything, and there's no shared governance or feedback loop, so nothing compounds.

wysdym helps run the GTM motion in five pillars — Cortex (shared intelligence and memory), Skills (what agents do), Governance (the rules on every action), Observe (which agents are actually working), and Operator (a working agent that runs on all of them) — all connected through the Gateway, one MCP door to your stack, and shipped as one governed harness.

Every agent inherits the same grounding, acts within the limits you set, and gets smarter from every outcome.

the checkables

Fast facts

the name

wysdym - always lowercase, even at the start of a sentence.

category

The operating layer for agentic GTM.

the platform

Five pillars — Cortex, Skills, Governance, Observe, Operator — connected through the Gateway, one MCP door to your stack.

headquarters

Toronto, Canada.

founders

Co-founded by Rob Catalano & Nadir Ebrahim

the folds & the letters

Logos

wysdym logo — crane and wordmark

the logo - primary

wysdym logo — white on dark

the logo - white on dark

wysdym crane icon — magenta

the icon - magenta

wysdym crane icon — white on dark

the icon - white on dark

the inks on this sheet

Colors

magenta #BA6296

soft lemon #FFE066

pale sky blue #A3D5FF

midnight indigo #2C2A4A

desert rose #D98880

silver gray #CCCCCC

slate #444B59

warm taupe #D3B1C2

please & please don’t

Usage

DO

✓ Write wysdym in lowercase - always.
✓ Describe wysdym as the operating layer for agentic GTM.
✓ Say knowledge-powered and AI-native.

DON’T

✗ Don’t call wysdym an AI agent or an AI agent platform - it’s the layer beneath the agents.

✗ Don’t say AI-powered or AI-enabled.

✗ Don’t stretch, recolor, redraw, or add effects to the crane or the wordmark.

Working on a story?

We’re happy to share more - background on the operating layer category, founder interviews, or product walkthroughs.