for journalists, analysts & partners
Everything you need to write about wysdym accurately - approved boilerplate, the fast facts, logo files, and the colors. If you need something that isn’t here, just ask.
say it in one line
Boilerplate
the one-liner
wysdym is the platform every GTM agent runs on — where every action compounds into a revenue advantage.
the short version
wysdym is GTM infrastructure — the layer beneath a company's AI agents. Every agent runs on shared memory, calls the same skills, connects through one governed door, and gets smarter from every outcome — so agents stop drifting and start compounding.
the full paragraph
GTM teams add AI agents every quarter — and the agents work, but the stack doesn't. Memory is per-agent, integrations are wired separately into everything, and there's no shared governance or feedback loop, so nothing compounds.
wysdym is the platform every GTM agent runs on: five pillars — Cortex (shared intelligence and memory), Skills (what agents do), Governance (the rules on every action), Observe (which agents are actually working), and Operator (a working agent that runs on all of them) — all connected through the Gateway, one MCP door to your stack, and shipped as one governed harness. Every agent inherits the same grounding, acts within the limits you set, and gets smarter from every outcome.
the checkables
Fast facts
the name
wysdym - always lowercase, even at the start of a sentence.
category
GTM infrastructure - the harness. The layer beneath AI agents, not another agent.
the platform
Five components - wysdymCortex, wysdymSkills, wysdymConnect, wysdymGateway, wysdymObserve - plus Operator, the reference agent that ships with it.
headquarters
Toronto, Canada.
founders
Co-founded by Rob Catalano & Nadir Ebrahim
the folds & the letters
Logos
the inks on this sheet
Colors
magenta #BA6296
soft lemon #FFE066
pale sky blue #A3D5FF
midnight indigo #2C2A4A
desert rose #D98880
silver gray #CCCCCC
slate #444B59
warm taupe #D3B1C2
please & please don’t
Usage
DO
✓ Write wysdym in lowercase - always.
✓ Describe it as the platform every GTM agent runs on, GTM infrastructure, or the harness.
✓ Say knowledge-powered and AI-native.
DON’T
✗ Don’t call wysdym an AI agent or an AI agent platform - it’s the layer beneath the agents.
✗ Don’t say AI-powered or AI-enabled.
✗ Don’t stretch, recolor, redraw, or add effects to the crane or the wordmark.
Working on a story?
We’re happy to share more - background on the harness category, founder interviews, or product walkthroughs.