reference · 52 sourced statsSeptember 2026
2026 Go-to-Market AI Statistics
Every citable number on agentic AI in go-to-market — adoption, governance, orchestration momentum — with primary sources for each.
unfold the data →
resources · the flagship work
Go-to-market intelligence.
The research the operating layer runs on.
The big pieces — original research, reference data, and field interviews on agentic go-to-market. Citable, sourced, and kept current as the space moves. Everything else lives on the blog and in the newsletter.
newest on top — every new piece gets taped on up here ↓
buyer's guide · what to askSeptember 2026
Evaluating GTM Agent Platforms
The questions to ask before you commit — the criteria that separate an operating layer from another bundle of agents.
read the guide →self-assessment · five minutesJuly 2026
The Agentic GTM Maturity Map
Quick statements about how your GTM org actually behaves — and you get your position on the map, your quadrant, and what to fix first.
find your spot →essay · the shiftJuly 2026
From Legacy to Agentic GTM
How go-to-market moves from software that records the work to systems that run it — and what has to change underneath.
read the shift →interviews · ~100 conversationsJuly 2026
What GTM Leaders Told Us
What a hundred GTM leaders said about agents, governance, and what actually compounds — in their words, not ours.
hear from them →a fresh sheet…
The next big piece
In the works. Newsletter readers get it first — then it gets taped up top.